4 Surprising Ways Agency Social Media Managers Waste Time


social media manager time

Time management for social media managers

Even individuals with exceptional working habits waste a lot of time on the clock.

Atlassian reports that 60% of time at the office or less is spent working productively. Emails, interruptions, and meetings are top culprits for unproductive hours wasted. However, there are certainly other factors that can play into an individual’s inability to get through a task list.

Social media managers at agencies are often tasked with managing content curation, posting, engagement, and metrics management for many clients. It’s a time-consuming job to be sure, and inefficient processes can make it almost unmanageable. Join us as we review some of the most common reasons social media managers waste time at work – and some potential solutions for these super-common challenges:

1. Ineffective Approval Processes

Many social media managers in agencies are required to obtain approval on Facebook, Twitter, and LinkedIn posts before they’re able to schedule the updates. This can range from an internal, single-step approval process, to having to obtain approval from external representatives.

You may not be able to remove the steps needed to publish a post, but you can centralize these approval steps into a single tool, allowing you to avoid having to bounce between email, scheduling, and your PM software.

2. Losing Curated Content

If social managers are choosing to curate content for clients in blocks, they’ve got the right idea. Blocking work into distinct periods of focused effort can increase efficiency. However, blocking time for curating content won’t improve outcomes if your organization tools are ineffective.

The sharpest social media managers look beyond Google Spreadsheets and Evernote, and invest in social media management tools that integrate content calendars with curated resources, to avoid the frustration of losing content.

3. Poor Separation Between Client Accounts

When managing multiple client accounts, the lines can quickly become very blurred. It’s easy to forget the destination for curated content, or have trouble drawing distinctions between client-directed processes.

The key to maintaining sanity – without mixing up client accounts and making critical mistakes – is tools designed centralize processes while maintaining critical separation boundaries. This could involve custom views so you can drill down on single accounts or look at the big picture, or simple visual organization tactics like color-coding.

4. Lack of Automation

Are you sourcing your client’s curated content via Google news, aggregation websites, or simple keyword searches on major search engines? This methodology can help uncover fresh, relevant content, but it’s horribly inefficient. Even worse, it will rarely connect you with the best content right when it’s beginning to make waves.
Social media is a much better tool than search for uncovering content, despite the fact that search indexing is faster than ever before. Utilizing hashtag searches can keep social media managers up-to-date on trends, hours before it appears in Google.

Today’s smartest social media managers take advantage of automation and organization hacks wherever possible, to create time in their busy workdays.

For more insight on time-sensitive best practices, check out our recent blog 2 Ways the Most Effective Marketers Source Quality Content.